Digital disruption is causing organizations to undergo a fundamental change in the way they operate. As digital products and services blur the lines between traditional approaches to business it will be the companies that innovate to meet their customer’s needs that are going to succeed.

It is no longer just a single transformation but a continual change. Many companies have been successful at continuous improvement, using their data to make their products and services better. Now they are doing to need a similar kind of culture to deal with continuous change and evolution.