Alberta’s Spillwall and Kairos Transmedia studio connect

It looks like Kairos Transmedia and its partner Spillwall, have inked a new deal with Film Alberta Studio in Edmonton, Alberta. The new partnership will create content aimed at the youth market and combine traditional production with evolving social media technologies. The deal is probably a sign of how most production companies are going to need to evolve and grow.  The partnership combines content production, marketing and distribution in a single company. It is a great idea as a lot of the independent producers I work with on the film side do the content production side very well but haven’t got a clue about the marketing and distribution. It ends with a lot of great content sitting around, looking for a home. The government funding structure for a lot of creative content just perpetuates the model so that trend is likely to continue. The Kairos/ Spillwall deal is an intelligent solution to the problem, it remains to be seen if it is the right solution but it is definitely one to watch. Check out the news release.

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