BBC Click – Story on Transmedia

A nice summary of transmedia as a strategy for getting narrative noticed by consumers that was done by BBC’s program “Click”. It looks at how digital has opened up a whole new audience for a lot of creative industries. It also addresses the challenges. A lot of creators need to know their storyworld in far more detail than ever before and be able to pick the right media channel to broadcast stories and characters to a potential audience.  Click here.

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