The Shallowing Hypothesis

 

Storytellers are challenged with capturing the essence of a story and delivering it to their audience in a convincing way. Story elements might include a mood, a subtle emotion or a moment of shock and surprise. Transmedia authors have the same challenges but they face an additional challenge in picking the appropriate channel to deliver their story. Even after an author has crafted a story he or she needs to understand who is listening to those channels and how to engage them. Some recent research on text messaging out of the University of Winnipeg seems to indicate that heavy users of texting channels are becoming shallower. When you think about how carefully a story element needs to be crafted to reach an audience this can have some meaningful implications.

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Alberta’s Spillwall and Kairos Transmedia studio connect

It looks like Kairos Transmedia and its partner Spillwall, have inked a new deal with Film Alberta Studio in Edmonton, Alberta. The new partnership will create content aimed at the youth market and combine traditional production with evolving social media technologies. The deal is probably a sign of how most production companies are going to need to evolve and grow.  The partnership combines content production, marketing and distribution in a single company. It is a great idea as a lot of the independent producers I work with on the film side do the content production side very well but haven’t got a clue about the marketing and distribution. It ends with a lot of great content sitting around, looking for a home. The government funding structure for a lot of creative content just perpetuates the model so that trend is likely to continue. The Kairos/ Spillwall deal is an intelligent solution to the problem, it remains to be seen if it is the right solution but it is definitely one to watch. Check out the news release.

BBC Click – Story on Transmedia

A nice summary of transmedia as a strategy for getting narrative noticed by consumers that was done by BBC’s program “Click”. It looks at how digital has opened up a whole new audience for a lot of creative industries. It also addresses the challenges. A lot of creators need to know their storyworld in far more detail than ever before and be able to pick the right media channel to broadcast stories and characters to a potential audience.  Click here.