AI Opportunities

I did a full business model analysis of the U of C a month and a half ago. It took about 3 hours in total and generated a lot of recommendations and insights. It turns out that GenAI is very good at evaluating how its capabilities can align and support different aspects of an organization. You just need to know how to ask it the question. The work involved developing a series of prompts engineered to analyze publicly available data and generate a business model summary of an organization, in this case, U of C and the state of GenAI.

The initial business model summary is here.

Since then, there have been so many announcements about open-source LLMs, multimodal LLMs and AI agents that this entire analysis should be re-done. Things are changing so quickly that doing a discrete analysis every few months is obsolete. An organization needs to be faster to stay aware of the opportunities and challenges in the post-secondary space. Although most of the analysis of the impact of GenAI is still relevant and valuable, I’d do it differently next time. Rather than running the prompts every few months to re-evaluate an institutional strategy, having a real-time tool or dashboard with alerts would be better. A real-time analysis would allow you to monitor an organization’s strategy constantly and build awareness of burgeoning opportunities and challenges.

I designed this report for a senior leadership audience. Senior leaders would be the only ones with the resources and influence to pivot the strategy in the face of change. The report’s goals were to allow them to anticipate, identify, and leverage new opportunities arising from generative AI technology. I thought I would start with the positive aspects of GenAI in higher education. There is an ongoing debate on the utopian and dystopian future of the world and AI so I thought I’d start with a more utopian perspective. Here are the top five opportunities and recommendations on how to use them:

1 – Enhanced Personalized Learning

Opportunity: GenAI can create highly personalized learning experiences by adapting content to individual student needs, learning styles, and progress. Potential implementations:

  • Implement an AI-driven adaptive learning platform that tailors educational content to each student’s pace and understanding. A growing number of examples show how agents can increasingly guide a student’s learning. 1
  • Use AI to generate personalized feedback and learning strategies, helping students focus on areas where they need improvement. 1
  • Encourage faculty to integrate AI tools in their teaching methods to create more interactive and engaging learning environments. 2, 3

2 – Improved Research Capabilities

Opportunity: Generative AI can significantly enhance research capabilities by automating data analysis, generating hypotheses, and even drafting research papers. Recommendations for implementation:

  • Invest in AI tools that assist researchers in data mining, pattern recognition, and predictive analytics to accelerate research processes.
  • Provide training for faculty and students on effectively using AI tools in their research, ensuring transparency and adherence to ethical guidelines. 2, 4
  • Establish partnerships with AI research firms to stay at the forefront of AI advancements and integrate cutting-edge technologies into U of C’s research infrastructure.

3 – Streamlined Administrative Processes

Opportunity: Generative AI can optimize administrative tasks, from student admissions and course scheduling to resource allocation and performance tracking. Many post-secondaries have become very bureaucratic, and the amount of time spent by academics and administrators can be considerable. Recommendations:

  • Deploy AI-powered chatbots and virtual assistants to handle routine inquiries, freeing up administrative staff for more complex tasks.
  • Utilize AI for predictive analytics to improve resource management, such as predicting enrollment trends and optimizing class sizes. 1
  • Implement AI-driven systems for monitoring and enhancing student performance. These systems will help identify at-risk students early and provide targeted support.

4 – Innovative Teaching and Assessment Methods

Opportunity: Generative AI can transform teaching and assessment by providing new ways to evaluate student learning and engagement. Strategy to Leverage:

  • Develop AI-based tools for formative assessments that provide real-time feedback, enhancing the learning process without replacing human judgment. 3, 4
  • Encourage faculty to design assessments that incorporate AI-generated content. Students should be able to critically evaluate and improve AI outputs.
  • Use AI to create diverse assessment formats, such as simulations and interactive scenarios, that test higher-order thinking skills and practical application of knowledge.

5 – Fostering an AI-Empowered Workforce

Opportunity: Preparing students for a workforce increasingly reliant on AI technologies by integrating AI literacy into the curriculum. This has become a huge focus for many governments. The U.S. Government has put together hearings on creating an AI-enabled workforce to enhance U.S. strength and prosperity. 5 Recommendations:

  • Introduce AI literacy programs across all disciplines to ensure students understand the fundamentals of AI and its applications in their fields. 6
  • Offer specialized courses and certifications in AI and machine learning to attract students interested in pursuing careers in these areas.
  • Collaborate with industry partners to provide internships and co-op opportunities that give students hands-on experience with AI technologies.

This a list of the current opportunities but the point of using GenAI to do strategic analysis is that you can modify and shape the feedback until you get results that make sense for your organization. The critical difference with traditional methods is how quickly you can use a wide range of data and an LLM to develop and iterate your strategic planning. It can accelerate the process and provide you with insights that you can evaluate against your current organization. The next article with be the challenges that were identified for GenAI and the U of C.

The Impact of GenAI on University Strategies

Technology has been a disruptive force in society for centuries. The world of formal education has had to absorb those impacts, although often at a slower, more conservative pace. The reluctance of education to change is a more profound topic that I won’t cover in this article, but there is a new technology that could be both very disruptive to education and be occurring at an unprecedented pace. We are likely at the edge of a new era in higher education, shaped by the rapid advancement of generative artificial intelligence (GenAI). Universities, colleges and polytechnics are at a critical juncture. The emergence of tools like ChatGPT, Gemini, Claude and other AI models has sparked both excitement and apprehension within academic circles. The institutions that understand the potential impact of GenAI technology are reassessing their strategies and adapting to this transformative technology.

GenAI is a powerful tool. Its impact on higher education isn’t simple; it will be complex and far-reaching. There isn’t a single domain of the post-secondary business model that is free from impact. It had the potential to disrupt teaching methodologies and research practices as well as reshape administrative processes and student engagement. As David Paroissien, OES’s Generative AI Lead, aptly notes, “There are so many ways universities can use AI, from creating or re-designing high-quality learning materials to customizing student learning tasks to delivering automated, personalized feedback, to achieving time savings for academics” 1.

However, integrating GenAI into higher education is not without its challenges. Many educators are concerned about academic integrity, data privacy, and the potential erosion of critical thinking skills. These issues underscore the need for a comprehensive strategic analysis to help institutions navigate this new landscape’s complexities.

Strategic analysis concerning GenAI is crucial for several reasons:

  1. Identifying Opportunities: Evaluating the range of GenAI use cases allows universities to uncover innovative ways to enhance their existing operations.
  2. Mitigating Risks: A strategic approach allows institutions to anticipate and address potential risks associated with GenAI, such as concerns about academic integrity and AI bias.
  3. Adapting to Change: The speed of innovation in AI requires a proactive approach. A well-designed and agile strategy can help universities stay ahead of the curve and adjust their practices accordingly.
  4. Maintaining Relevance: GenAI is becoming increasingly prevalent as a business tool in various industries. Obsolescence is a genuine concern, and universities must ensure that their curricula and research initiatives remain relevant and aligned with real-world developments.
  5. Ethical Considerations: A strategic analysis can help institutions develop robust ethical guidelines for using GenAI, ensuring its implementation aligns with academic values and principles.

The Boston Consulting Group (BCG) has identified five significant ways that higher education can leverage GenAI, including:

1. Personalized recruitment marketing through hyper-personalization.

2. Improved student engagement and outcomes.

3. Enhanced course planning and curricula.

4. Teaching students to use GenAI.

5. Enhanced assessment and feedback for students.

These categories are a good starting point for any institution looking to incorporate GenAI into its operations 2

Creating more efficiency in an existing business model is only the start of the process. As Steve Andriole points out in Forbes, GenAI’s impact on higher education goes beyond mere enhancement of existing processes. It has the potential to fundamentally reshape the roles of professors and students, necessitating a comprehensive reevaluation of the educational paradigm 3.

As universities embark on this strategic journey, it’s essential to consider the multicultural perspectives on the impact of GenAI in higher education. A recent study published in the Educational Technology Journal highlights the importance of developing policies responsive to cultural expectations when integrating GenAI tools 4.

Although this is a quick overview, it is apparent that GenAI presents unprecedented challenges and extraordinary opportunities for higher education institutions. A thorough strategic analysis is not just beneficial—it’s imperative for universities and colleges seeking to thrive in this new technological landscape. By carefully examining the potential impacts, opportunities, and risks associated with GenAI, institutions can chart a course that leverages the power of this technology while upholding the core values and mission of higher education.

As we move forward, it’s clear that the institutions that will lead in this new era will embrace change, foster innovation, and maintain a steadfast commitment to academic excellence and integrity. The time for strategic action is now.

References:

1 https://www.oes.edu.au/generative-ai-higher-education/

2 https://www.bcg.com/publications/2023/five-ways-education-can-leverage-gen-ai

3 https://www.forbes.com/sites/steveandriole/2024/03/18/how-generative-ai-now-owns-higher-education–now-what/

4 https://educationaltechnologyjournal.springeropen.com/articles/10.1186/s41239-024-00453-6

The Professorless Post-secondary?

AI will revolutionize post-secondary programs and course creation. What does that mean for the future of universities and the value of human-led education?

To put this in context, I’ve designed decades worth of post-secondary programs ranging from 1-year certificates to 4-year degrees. The student value in creating these sizable learning experiences lies in their ability to provide a student with marketable skills in the job market and personal growth. For the business world, these programs provide the human capital they need to operate and compete successfully. Recently, I was reviewing a new course created by faculty, and it turned out to have been generated by AI.

It shouldn’t surprise me as I watch universities and professors complain about AI’s impact on the student work submitted to them. We should also consider AI’s implications for post-secondary business models. There are several key areas:

  1. Potential job displacement caused by automation: AI-powered platforms will be able to replace specific educational roles, such as course creation, assignment grading, and lecture delivery.
  2. Disruption of traditional teaching methods: AI-powered platforms will provide intelligent tutoring and adaptive learning, making education more accessible and personalized.
  3. Competition from online and alternative education providers: AI learning platforms will offer students more flexible, relevant and affordable options.
  4. Challenges adapting to AI and maintaining relevance: To remain competitive, post-secondaries will need to invest in expensive AI tools and platforms. They will also need to rethink the faculty role and the post-secondary experience, which may require significant changes to their business models and operations.
  5. Potential vulnerability to revenue streams: With other revenue streams and facing limits on tuition hikes, post-secondaries must look for new markets for revenue and students. International student recruitment has been a focus for many post-secondaries.

The timeline for disruption in post-secondary education is debatable, but given the pace of AI development, it will happen in the next 5-10 years. The end of post-secondary education isn’t inevitable, and they must develop strategies to adapt now. The strategies depend on the type of post-secondary and the learning experience they offer. Some common elements that all post-secondaries would need include:

  1. Ethical implementation of AI: Several ethical considerations, such as transparency, fairness, and data privacy, must be addressed in designing and deploying AI systems.
  2. Develop AI policies: Post-secondaries need to establish clear policies and frameworks to guide AI’s responsible and effective integration into teaching, learning and decision-making.

There are many other elements, but the key to this is constant evaluation and adaptation. One of the best descriptions I’ve seen of a successful future with AI is the concept of co-intelligence, which Ethan Mollick described in his book Co-intelligence. It is the idea that an individual (or institution) who understands AI’s abilities and limitations is uniquely positioned to realize AI’s full potential. A diversity of thought is beneficial, and post-secondaries will need to include the perspective of AI to reach the solutions and innovations required to navigate the disruption ahead.

References

Chan, C.K.Y. A comprehensive AI policy education framework for university teaching and learning. Int J Educ Technol High Educ 20, 38 (2023). https://doi.org/10.1186/s41239-023-00408-3

EULER University Institute. (2023, August 22). Artificial Intelligence (AI) as a threat to higher education – EFMU: The Euler-Franeker Memorial University and Institute. EFMU: The Euler-Franeker Memorial University and Institute. https://euler.euclid.int/artificial-intelligence-ai-as-a-threat-to-higher-education/