AI Opportunities

I did a full business model analysis of the U of C a month and a half ago. It took about 3 hours in total and generated a lot of recommendations and insights. It turns out that GenAI is very good at evaluating how its capabilities can align and support different aspects of an organization. You just need to know how to ask it the question. The work involved developing a series of prompts engineered to analyze publicly available data and generate a business model summary of an organization, in this case, U of C and the state of GenAI.

The initial business model summary is here.

Since then, there have been so many announcements about open-source LLMs, multimodal LLMs and AI agents that this entire analysis should be re-done. Things are changing so quickly that doing a discrete analysis every few months is obsolete. An organization needs to be faster to stay aware of the opportunities and challenges in the post-secondary space. Although most of the analysis of the impact of GenAI is still relevant and valuable, I’d do it differently next time. Rather than running the prompts every few months to re-evaluate an institutional strategy, having a real-time tool or dashboard with alerts would be better. A real-time analysis would allow you to monitor an organization’s strategy constantly and build awareness of burgeoning opportunities and challenges.

I designed this report for a senior leadership audience. Senior leaders would be the only ones with the resources and influence to pivot the strategy in the face of change. The report’s goals were to allow them to anticipate, identify, and leverage new opportunities arising from generative AI technology. I thought I would start with the positive aspects of GenAI in higher education. There is an ongoing debate on the utopian and dystopian future of the world and AI so I thought I’d start with a more utopian perspective. Here are the top five opportunities and recommendations on how to use them:

1 – Enhanced Personalized Learning

Opportunity: GenAI can create highly personalized learning experiences by adapting content to individual student needs, learning styles, and progress. Potential implementations:

  • Implement an AI-driven adaptive learning platform that tailors educational content to each student’s pace and understanding. A growing number of examples show how agents can increasingly guide a student’s learning. 1
  • Use AI to generate personalized feedback and learning strategies, helping students focus on areas where they need improvement. 1
  • Encourage faculty to integrate AI tools in their teaching methods to create more interactive and engaging learning environments. 2, 3

2 – Improved Research Capabilities

Opportunity: Generative AI can significantly enhance research capabilities by automating data analysis, generating hypotheses, and even drafting research papers. Recommendations for implementation:

  • Invest in AI tools that assist researchers in data mining, pattern recognition, and predictive analytics to accelerate research processes.
  • Provide training for faculty and students on effectively using AI tools in their research, ensuring transparency and adherence to ethical guidelines. 2, 4
  • Establish partnerships with AI research firms to stay at the forefront of AI advancements and integrate cutting-edge technologies into U of C’s research infrastructure.

3 – Streamlined Administrative Processes

Opportunity: Generative AI can optimize administrative tasks, from student admissions and course scheduling to resource allocation and performance tracking. Many post-secondaries have become very bureaucratic, and the amount of time spent by academics and administrators can be considerable. Recommendations:

  • Deploy AI-powered chatbots and virtual assistants to handle routine inquiries, freeing up administrative staff for more complex tasks.
  • Utilize AI for predictive analytics to improve resource management, such as predicting enrollment trends and optimizing class sizes. 1
  • Implement AI-driven systems for monitoring and enhancing student performance. These systems will help identify at-risk students early and provide targeted support.

4 – Innovative Teaching and Assessment Methods

Opportunity: Generative AI can transform teaching and assessment by providing new ways to evaluate student learning and engagement. Strategy to Leverage:

  • Develop AI-based tools for formative assessments that provide real-time feedback, enhancing the learning process without replacing human judgment. 3, 4
  • Encourage faculty to design assessments that incorporate AI-generated content. Students should be able to critically evaluate and improve AI outputs.
  • Use AI to create diverse assessment formats, such as simulations and interactive scenarios, that test higher-order thinking skills and practical application of knowledge.

5 – Fostering an AI-Empowered Workforce

Opportunity: Preparing students for a workforce increasingly reliant on AI technologies by integrating AI literacy into the curriculum. This has become a huge focus for many governments. The U.S. Government has put together hearings on creating an AI-enabled workforce to enhance U.S. strength and prosperity. 5 Recommendations:

  • Introduce AI literacy programs across all disciplines to ensure students understand the fundamentals of AI and its applications in their fields. 6
  • Offer specialized courses and certifications in AI and machine learning to attract students interested in pursuing careers in these areas.
  • Collaborate with industry partners to provide internships and co-op opportunities that give students hands-on experience with AI technologies.

This a list of the current opportunities but the point of using GenAI to do strategic analysis is that you can modify and shape the feedback until you get results that make sense for your organization. The critical difference with traditional methods is how quickly you can use a wide range of data and an LLM to develop and iterate your strategic planning. It can accelerate the process and provide you with insights that you can evaluate against your current organization. The next article with be the challenges that were identified for GenAI and the U of C.

University of Calgary Strategy, from an AI perspective

Introduction

We’re at a point where the hype and reality of Generative AI (GenAI) are starting to settle. The reality of what GenAI can do is substantial, and it is reshaping industries and educational paradigms. There are many universities worldwide that are reassessing their roles, strategies, and value propositions. Many of these examples are from business schools but the rest of the university will also need to understand the changes coming. 3

The first step in analyzing a university’s or postsecondary’s existing strategy is to categorize, organize, and analyze the business model, value proposition, and strategic plan to analyze GenAI’s impact. It is no small irony that GenAi itself is an excellent tool for summarizing, categorizing, and analyzing an organization’s strategy. Through some prompt engineering and the publicly available documentation on their website (https://ucalgary.ca/), it was possible to pull together a summary of the organization that could be used for the analysis. Like many public institutions, information about the organization and its strategic planning is available on its website.

Although the U of C was used to create a case study on the impact of GenAI on that organization, many of the challenges and opportunities will be common to all higher education institutions. Analyzing U of C’s business model, value proposition, and strategic plan made it possible to gain insights into how a leading public research university can position itself to thrive in an AI-driven future.

The University of Calgary Overview: A Model of Adaptation and Innovation

Established in 1966 in Alberta, Canada, the University of Calgary has evolved into a centre of innovation and community engagement.

Business Model

U of C’s public institution model, funded through government grants, tuition fees, and research grants, supports three core activities:

  1. Education: Offering over 200 diverse programs to more than 33,000 students.
  2. Research: Spearheading cutting-edge investigations across 80+ research institutes and centers.
  3. Community Engagement: Local and global partnerships facilitate lifelong learning and knowledge transfer.

Value Proposition

The U of C distinguishes itself through:

  • Academic Excellence: Delivering high-quality education and research opportunities.
  • Innovation and Entrepreneurship: Cultivating an entrepreneurial mindset among students and faculty.
  • Community Impact: Driving positive change locally and globally.
  • Global Perspective: Fostering a diverse, inclusive environment that prepares students for global challenges.

Strategic Plan Summary

“Ahead of Tomorrow” (2023-2030)

U of C’s strategy for the future, “Ahead of Tomorrow,” outlines a vision for 2023-2030:

Mission: “The University of Calgary powers positive change. We strive for inimitable excellence through innovative teaching and learning, cutting-edge exploration, and community linkage.” 1

Foundational Commitments:

  • Equity, Diversity, Inclusion, and Accessibility
  • Indigenous Engagement
  • Mental Health
  • Global Engagement
  • Sustainability

Strategic Goals:

  1. Enhance Access to Future-Focused Education
  2. Leverage Research and Innovation for Societal Challenges
  3. Prioritize Community in All Activities
  4. Optimize Processes and Operations

Key Initiatives:

  • Boost financial support for thesis-based graduate students. 1
  • Offer one-semester financial aid for first-generation university students. 1
  • Develop innovative programming anticipating future demands. 1
  • Expand understanding of the university’s foundational commitments. 2
  • Enhance required programming in entrepreneurial thinking, research, and creative scholarship. 2

U of C aims to establish itself as a global intellectual hub, balancing academic excellence with innovation and community engagement. The strategic plan underscores the university’s commitment to addressing societal challenges, fostering entrepreneurial thinking, and preparing students for the future while honouring its Calgary roots and values.1 2

This is a quick summary of the organization, and there are undoubtedly some additional pieces that need to be included. Many strategic and business documents will be proprietary and confidential. Despite this, there is enough publicly available data to create a summary suitable for a strategic analysis of the U of C. A couple of points need to be made about how this analysis was conducted. By using GenAI tools, it was possible to take the existing data and do a complete analysis in a couple of hours. This has two major impacts:

  1. An organization’s strategic analysis can happen every few months; it doesn’t need to wait for years before it starts to assess the impact of GenAI on its operations.
  2. The pace of change in AI makes it difficult to keep track of all the potential impacts. Being able to use GenAI to assess an organization’s strategy also allows for the analysis of the most recent breakthroughs in the technology and the evaluation of their relevance.

Sources

1 2023-2030 Ahead of Tomorrow. https://www.ucalgary.ca/sites/default/files/teams/10/UCalgary-Strategic-Plan-Ahead-of-Tomorrow.pdf

2 Ahead of Tomorrow: UCalgary’s 2023-2030 Strategic Plan https://www.ucalgary.ca/sites/default/files/teams/10/UCalgary-Strategic-Plan-Ahead-of-Tomorrow.pdf

3 A manifesto for business schools to ensure the smart and deep integration of generative artificial intelligence into the curriculum. https://www.aacsb.edu/insights/articles/2024/04/future-proofing-higher-education

The Impact of GenAI on University Strategies

Technology has been a disruptive force in society for centuries. The world of formal education has had to absorb those impacts, although often at a slower, more conservative pace. The reluctance of education to change is a more profound topic that I won’t cover in this article, but there is a new technology that could be both very disruptive to education and be occurring at an unprecedented pace. We are likely at the edge of a new era in higher education, shaped by the rapid advancement of generative artificial intelligence (GenAI). Universities, colleges and polytechnics are at a critical juncture. The emergence of tools like ChatGPT, Gemini, Claude and other AI models has sparked both excitement and apprehension within academic circles. The institutions that understand the potential impact of GenAI technology are reassessing their strategies and adapting to this transformative technology.

GenAI is a powerful tool. Its impact on higher education isn’t simple; it will be complex and far-reaching. There isn’t a single domain of the post-secondary business model that is free from impact. It had the potential to disrupt teaching methodologies and research practices as well as reshape administrative processes and student engagement. As David Paroissien, OES’s Generative AI Lead, aptly notes, “There are so many ways universities can use AI, from creating or re-designing high-quality learning materials to customizing student learning tasks to delivering automated, personalized feedback, to achieving time savings for academics” 1.

However, integrating GenAI into higher education is not without its challenges. Many educators are concerned about academic integrity, data privacy, and the potential erosion of critical thinking skills. These issues underscore the need for a comprehensive strategic analysis to help institutions navigate this new landscape’s complexities.

Strategic analysis concerning GenAI is crucial for several reasons:

  1. Identifying Opportunities: Evaluating the range of GenAI use cases allows universities to uncover innovative ways to enhance their existing operations.
  2. Mitigating Risks: A strategic approach allows institutions to anticipate and address potential risks associated with GenAI, such as concerns about academic integrity and AI bias.
  3. Adapting to Change: The speed of innovation in AI requires a proactive approach. A well-designed and agile strategy can help universities stay ahead of the curve and adjust their practices accordingly.
  4. Maintaining Relevance: GenAI is becoming increasingly prevalent as a business tool in various industries. Obsolescence is a genuine concern, and universities must ensure that their curricula and research initiatives remain relevant and aligned with real-world developments.
  5. Ethical Considerations: A strategic analysis can help institutions develop robust ethical guidelines for using GenAI, ensuring its implementation aligns with academic values and principles.

The Boston Consulting Group (BCG) has identified five significant ways that higher education can leverage GenAI, including:

1. Personalized recruitment marketing through hyper-personalization.

2. Improved student engagement and outcomes.

3. Enhanced course planning and curricula.

4. Teaching students to use GenAI.

5. Enhanced assessment and feedback for students.

These categories are a good starting point for any institution looking to incorporate GenAI into its operations 2

Creating more efficiency in an existing business model is only the start of the process. As Steve Andriole points out in Forbes, GenAI’s impact on higher education goes beyond mere enhancement of existing processes. It has the potential to fundamentally reshape the roles of professors and students, necessitating a comprehensive reevaluation of the educational paradigm 3.

As universities embark on this strategic journey, it’s essential to consider the multicultural perspectives on the impact of GenAI in higher education. A recent study published in the Educational Technology Journal highlights the importance of developing policies responsive to cultural expectations when integrating GenAI tools 4.

Although this is a quick overview, it is apparent that GenAI presents unprecedented challenges and extraordinary opportunities for higher education institutions. A thorough strategic analysis is not just beneficial—it’s imperative for universities and colleges seeking to thrive in this new technological landscape. By carefully examining the potential impacts, opportunities, and risks associated with GenAI, institutions can chart a course that leverages the power of this technology while upholding the core values and mission of higher education.

As we move forward, it’s clear that the institutions that will lead in this new era will embrace change, foster innovation, and maintain a steadfast commitment to academic excellence and integrity. The time for strategic action is now.

References:

1 https://www.oes.edu.au/generative-ai-higher-education/

2 https://www.bcg.com/publications/2023/five-ways-education-can-leverage-gen-ai

3 https://www.forbes.com/sites/steveandriole/2024/03/18/how-generative-ai-now-owns-higher-education–now-what/

4 https://educationaltechnologyjournal.springeropen.com/articles/10.1186/s41239-024-00453-6